Practical Digital Marketing Help for Your Business
I work with coaches, consultants and course creators who need help editing their content, improving their search visibility or running paid advertising.
You can hire me for one specific job or combine services. If you already have plenty of content, we can focus on SEO or advertising. If you have recordings but no time to edit them, I can take care of the videos.
Start with the service you need now. You can always add something else later.
Video Editing and Content
Get more useful content from footage you have already recorded.
Short-Form Video Editing
Short, polished videos made from webinars, interviews, coaching calls, podcasts and other existing footage.
Learn more about Short-Form Video Editing
What this includes
- Reviewing your footage: I go through the recording and identify the sections that are most useful, interesting or likely to hold attention.
- Editing: I shape each selected section into a clear video with a beginning, middle and end.
- Finishing: Your videos can include captions, text overlays, cleaned-up audio and sizing for the platforms where you plan to post them.
- Where you can use them: Instagram, Facebook, LinkedIn, YouTube Shorts, your website and paid advertising campaigns.
Content Repurposing
Turn one longer recording into several focused pieces of content.
What this includes
- A full review: I watch the complete recording instead of relying on timestamps or pulling random clips.
- Story selection: Each video is built around a specific idea, useful answer or memorable moment.
- Individual editing: Every video gets its own structure and opening. The result is a useful group of videos rather than a collection of disconnected excerpts.
- A practical content library: You receive finished videos that can be posted over time or used in a campaign.
Your footage does not need to look like a studio production. Webinars, interviews and coaching calls can all contain excellent material. The most important thing is having something useful to say.
Audio matters more than picture quality. If a recording has sound problems that will limit what I can do, I will tell you before the project begins.
SEO and Paid Advertising
Help the right people find your services and understand what you offer.
Google Ads Management
Advertise to people who are already searching for a service like yours.
What this includes
- Campaign planning: I research relevant searches and organise the campaign around the services you want to promote.
- Setup: I write the ads, choose targeting settings and build the campaign around your available budget.
- Ongoing management: I review search terms, add negative keywords and adjust the campaign based on what the data shows.
- When it makes sense: Google Ads is usually best for a business offering something that people are already searching for.
Meta Ads Management
Reach potential clients through advertising on Facebook and Instagram.
What this includes
- Campaign setup: I choose the campaign objective, define the audience and organise the ads.
- Creative: We can use content you already have, or I can edit video specifically for the campaign.
- Management: I monitor spending and performance, test changes and make adjustments when needed.
- When it makes sense: Meta Ads can be useful when people are not actively searching for your offer and need to discover it first.
SEO
Make it easier for search engines and potential customers to understand your website.
What this includes
- Website review: I look at your existing pages, structure and search visibility.
- Keyword research: I identify the searches that are relevant to your services and realistic for your website.
- Page improvements: This can include titles, descriptions, headings, written content and internal links.
- A longer-term approach: SEO generally takes time. I will not promise instant rankings or pretend that one page change will transform your business overnight.
SEO for coaches: If you are looking specifically for organic search help, learn more about SEO for Coaches →
Tracking and Reporting
See what people do after they click your ad or visit your website.
What this includes
- Tracking setup: Depending on the project, this may include GA4, Meta Pixel and conversion events for enquiries, bookings, registrations or sales.
- Clear reporting: I focus on useful actions and costs, not impressive-looking numbers that do not help you make decisions.
- Campaign improvements: Tracking helps show where targeting, keywords, budgets or creative may need to change.
- Managed campaigns: Appropriate conversion tracking is included when I manage your Google Ads or Meta Ads.
Use One Service or Combine Them
You do not have to buy a large package. You can hire me just for video editing, Google Ads, Meta Ads or SEO. If it makes sense to connect two or more services, we can do that too. The recommendation will be based on your goals, your budget and the work you have already done.
Tell me what you need help with
Book a free 30-minute call to discuss your business and the work you have in mind. You can also review the pricing and package options before getting in touch.
Or email nathan@lynncanyondigital.com
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