Short-Form Video Editing
Turn the Footage You Already Have Into Short-Form Videos
Interviews, webinars, podcasts and presentations often contain several good ideas that never get used again. I review your recordings, find the strongest sections and edit them into clear videos you can post on social media or use in advertising.
Book a Discovery CallGet More Use From Your Existing Content
You do not necessarily need to record something new. One useful conversation or presentation may contain enough material for several individual videos.
Review
I Watch the Full Recording
You do not have to provide timestamps. I go through the footage and identify the stories, answers and observations that are worth developing into their own videos.
Editing
Each Video Has One Clear Point
I remove repetition and unnecessary material so the video gets to its main idea quickly. Each edit is shaped to work on its own, even when it comes from a much longer conversation.
Formatting
Ready for the Platforms You Use
Videos can be formatted for Instagram Reels, YouTube Shorts, Facebook, LinkedIn and other placements. You receive finished files that are ready to upload.
Advertising
Video for Paid Campaigns
Existing footage can also be edited for Meta Ads, YouTube or other paid campaigns. In that case, the opening, message and call to action are chosen with the campaign goal in mind.
The Story Comes First
Short-form video editing involves more than cutting a long recording into smaller pieces. A good clip still needs a clear idea and a reason to keep watching. My background in journalism and documentary production helps me recognise the parts of a conversation that are genuinely interesting and build a focused edit around them.
What Kind of Footage Can I Use?
If the recording contains a useful idea and the speaker can be heard clearly, there is probably something we can work with.
- Webinars: Educational sections, explanations, questions and useful takeaways can become individual videos.
- Interviews: Stories, opinions and expert observations can be edited into concise clips.
- Podcasts: Longer conversations can provide several videos, with each one focused on a different topic.
- Presentations and talks: A particular lesson or recommendation can become a standalone piece of content.
- Existing marketing videos: Longer promotional videos can be shortened or adapted for social media and advertising.
- New recordings: If you are filming something new, I can edit it specifically for short-form use.
How You Can Use the Finished Videos
The videos should have a purpose beyond simply filling a posting schedule. Here are some of the practical ways clients can use them.
Social Media
Post More Consistently
Build a supply of useful videos without having to record something new every time you want to publish.
Expertise
Let People Hear From You
A potential client can learn more from a clear 90-second explanation than from a page filled with general marketing claims.
Advertising
Create Campaign Material
Use selected clips as advertising creative for Meta Ads, YouTube or other paid placements.
Repurposing
Keep Good Work in Circulation
A webinar, podcast or interview does not have to disappear after it is first published. Its best sections can continue to be useful.
Who I Work With
This service is most useful for people who regularly share their knowledge but do not have time to review and edit every recording themselves.
- Coaches with interviews, webinars, coaching content or educational recordings.
- Consultants who want potential clients to hear how they think and explain problems.
- Course creators with lessons, presentations and webinars that can be reused outside the course.
- Small businesses with useful video footage that is currently sitting unused.
- Professional service businesses that want a regular supply of clear, useful video content.
Have a Recording You Want to Reuse?
Tell me what you have recorded and where you would like to use it. I can review the project and let you know what kind of short-form video package would make sense.