Online Course Marketing
Help More People Find Your Online Course
Creating a good course is a substantial piece of work. Marketing it is a separate job. I help course creators improve how people find and understand their courses through SEO, Google Ads, Meta Ads and short-form video editing.
Book a Discovery CallA Practical Approach to Online Course Marketing
Potential students need to understand what your course teaches, who it is for and what they will be able to do after taking it.
Search
Improve Your Course’s Search Visibility
I can research searches connected to your subject and improve the pages that describe your course. This may include page titles, descriptions, headings, copy and internal links.
Google Ads
Reach People Searching for the Topic
Google Ads can promote your course to people who are already searching for related training, information or solutions. I research the keywords, write the ads and manage the campaign around your budget.
Meta Ads
Introduce Your Course to New Audiences
Facebook and Instagram advertising can reach potential students who fit your audience but are not actively searching for a course. I can set up the campaign, organise the creative and monitor the results.
Video
Reuse Lessons and Webinars
Lessons, interviews, webinars and presentations can provide useful material for social media and advertising. I can find the strongest sections and edit them into focused short videos.
Learn more about Short-Form Video Editing →
Make the Route to Enrollment Clear
Every part of the marketing should help the right person understand the course and decide what to do next.
- Research relevant searches connected to your course topic, audience and desired outcome.
- Improve the course page so visitors can quickly understand what is included and who it is for.
- Use Google Ads when people are already searching for the kind of course or help you provide.
- Use Meta Ads when potential students need to discover your offer before they will consider buying.
- Reuse existing content to give people a useful sample of your teaching and approach.
- Track important actions such as registrations, enquiries and purchases instead of concentrating only on clicks and views.
Who I Can Help
My online course marketing services are intended for independent creators and small businesses that need practical support with promotion.
Independent Creators
Reach Beyond Your Existing Audience
Improve how new people find your course so you are not relying entirely on referrals, personal contacts or your current social following.
Coaches and Consultants
Add a Course to Your Existing Business
Promote a course alongside your coaching or consulting services without making the rest of your business difficult to understand.
Educators
Explain the Course Clearly
Help prospective students understand the subject, format, level and expected outcome before they enrol.
Existing Course Businesses
Improve What You Already Have
Review your current pages, advertising and content before deciding what needs to change. A complete rebuild may not be necessary.
You Do Not Need Every Marketing Service
Some courses need a clearer landing page. Others need help with advertising or a better supply of content. We can begin with the specific problem that is holding you back.
You will work directly with me throughout the project. There is no account manager or handoff to another team.
View All Services →Tell Me About Your Course
Let me know what you teach, who the course is for and how you are currently promoting it. I can suggest a sensible place to start and explain what the work would cost.