Content that converts.

I help businesses turn existing content — webinars, interviews, and recordings — into short-form videos that drive real leads and sales.

Short-Form Video Editing

I take your webinars, interviews, and long-form footage and cut them into compelling 60–120 second videos for Meta, LinkedIn, and YouTube Shorts. Every video is scripted first, built to hook viewers in the first three seconds and hold their attention, and delivered with professional lower-thirds, text overlays, and platform-optimised exports. With 15+ years of broadcast and documentary experience, I find the story in any footage.

Campaign Setup & Direction

I set up and run campaigns across Instagram Feed, Instagram Reels & Stories, Meta Ads, LinkedIn, YouTube Shorts, YouTube In-Stream Ads, and organic content for your website and YouTube channel. Creative and strategy work together from day one.

Most companies assume their webinar recordings or behind-the-scenes footage isn't good enough for ads. The lighting's off, the audio isn't studio-grade, someone's connection dropped. That's fine. My job is to find the moments that matter and build a story around them — the quality of the insight matters more than the quality of the camera.

One honest note: extremely poor audio is the one thing that's hardest to fix in post. I'll always flag anything that might affect the final product before we begin — no surprises.

Content Strategy

Before a single edit happens I map out the story — which moments to pull, what hook lands with your audience, and what the CTA is. Strategy is built into every project.

Performance Tracking

I utilize comprehensive analytics to ensure your campaign results are tracked and reported. GA4 setup, conversion tracking, campaign reporting, and ongoing optimisation across every platform — I track what's working, cut what isn't, and make data-driven decisions that improve results over time.

Man working at a desk with three computer monitors displaying data analysis, video editing, and web search, in an office with large window and forest view.

Want a Custom Plan?

Share a few details about your content and goals, and I'll put together a free, no-obligation proposal built specifically around what you need — no jargon, no pressure, no cost.

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