How This All Works.

Google Analytics 4 is a free tool from Google that helps you understand how people use your website.

It can show how many people visit, which pages they look at and whether they arrive through Google searches, social media, advertising or other websites.

Analytics is not a complete record of every visitor. Privacy settings, consent choices and tracking restrictions can affect the data.

Google Search Console is a free Google tool that helps you understand how your website appears in Google Search.

It can show which searches lead people to see your pages, how often people click through and whether Google has identified certain issues with your website.

A website audit is a review of your existing website to identify things that could be clearer, easier to use or more helpful to visitors.

I look at important pages, their headings, wording, titles, navigation and how clearly they explain what you offer.

The audit included in my monthly package is a focused review, not a complete technical rebuild of your website.

SEO stands for Search Engine Optimisation. It means improving your website so search engines can better understand its pages and people can find relevant information.

That can involve clearer page titles, better headings, useful content, relevant search terms and a website that's easy to navigate.

SEO improvements can take time, and no one can guarantee a particular Google ranking.

Keywords are the words and phrases people type into search engines when they're looking for information, products or services.

Keyword research means investigating those searches so we can better understand how potential customers describe what they need.

The goal isn't to cram keywords into every sentence. It's to make your pages clear, relevant and useful.

A UTM link is a normal website link with a little extra information added to its address.

That information helps Google Analytics identify which platform, post or campaign brought someone to your website.

Important: UTM links measure visits made through the link. They do not tell us how many people watched the video.

Not every social platform allows clickable links in every type of post. We use tracked links where they're supported.

Watch time tells us how much time people spend watching a video. Depending on the platform, we may be able to see total watch time or average watch time.

Engagement refers to the ways people interact with your content. Depending on the platform, this can include likes, comments, shares, saves and clicks.

Audience retention helps show how well a video holds viewers' attention as it plays.

Some platforms provide a graph showing where viewers tend to stop watching.

The available measurements differ between LinkedIn, YouTube, Facebook and Instagram.

Google Search Ads are paid advertisements that can appear when people search Google for relevant words or phrases.

We would discuss your goals, budget and potential search terms before deciding whether a campaign makes sense.

Meta Ads are paid advertisements that run across Facebook and Instagram.

They can help you reach people based on available audience targeting options, and can be used to promote content, website visits or other campaign goals.

Advertising costs are separate from my fees for campaign planning and management.